With over 16 years of experience, I have led complex consultancy initiatives and managed high-stakes partnerships, cultural programs, and projects advising government agencies, cultural institutions, startups and youth organizations, actively fostering impact-driven partnerships and innovative solutions at the intersection of creativity, entrepreneurship and sustainability.
I have a strong entrepreneurial background in launching creative ventures, most notably The Cartel in Al-Serkal Avenue and d3, a globally recognized platform for emerging contemporary designers, named by the Financial Times as one of the world’s best fashion concepts. My curatorial work has been showased on platforms including COP28, Al-Serkal Avenue, BEEAH Hq, and Sorbonne Abu Dhabi exploring themes of innovative design, craftsmanship, sustainability and the future of ecologies.
As an award-winning LEED-Green Associate architect, I apply a design thinking approach for strategy, project execution and sustainable development. Some of my early achievements include winning the Cityscape Architect of the Year Award for my work in social architecture.
I am an active speaker and educator, Advisory Board Member at the Center for Sustainability and Climate at Prince Sultan University, a contributor to regional media outlets like WIRED Middle East, Arab News, Hia, and Vogue Arabia and host to the podcast show The Creative Hustle.
My educational background includes an Executive MBA from HEC Paris, an Executive Certificate in Leading Sustainable Corporations from the University of Oxford, and a Bachelor’s Degree in Architecture from the American University of Sharjah.
My career has been anything but predictable. Through the power of design thinking and creativity, I’ve been able to evolve from architecture to art and fashion and later to strategy, sustainability and education. And it is through this evolving and unpredictable entrepreneurial path that I discovered my purpose: harnessing creativity to drive meaningful impact.
