Abadia
Ayed&Barber
Ethical Luxury Brand Management
How to strategically combine the codes of luxury and social impact in a contemporary ethical fashion brand?
About the Project
We had the privilege of collaborating with Abadia, an ethical fashion brand led by a visionary founder, to refine and elevate its identity. Recognizing its potential to merge luxury with purpose, we carefully honed the brand’s DNA and positioning, building on a responsible foundation that authentically reflected its strong cultural heritage and commitment to social impact, with a strategic focus on the brand's iconic offering, the farwa.
Our work included shaping a content strategy that balanced creative identity with impact, crafting a contemporary and relevant brand expression. To support its growth, we developed a market expansion plan that extended the brand's reach from Saudi Arabia to the international stage, targeting global buyers and key retailers through Paris.
Years after this collaboration, we are incredibly proud to witness Abadia’s continued growth and success under the leadership of its founder and team. The brand has secured historic international investment facilitated by the Saudi Fashion Commission and achieved remarkable global market penetration, solidifying its place as a trailblazer in ethical luxury fashion.
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Brands Collaborated with
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