Olive Oil Market Research and Brand Positioning

About the Project

We were honored to collaborate with renowned French-Tunisian artist eL Seed at the inception stage of his unique olive oil brand in 2019. Rooted in the traditions of his hometown of Gabès, Tunisia, we aimed to combine the artist's love for gastronomy, his cultural heritage, and his iconic artistic expression. Through thoughtful market research, brand positioning, and storytelling, we helped shape a vision where olive oil transcends its culinary roots to become a symbol of art, community, and sustainable gastronomy. The result is a brand that embodies eL Seed's creative ethos, offering the world not just a taste of Tunisia, but a collectibe work of art.