PepsiCo
Ayed&Barber
One Action: Podcast Concept & Development
How can we give a voice to all impactful actors in sustainable food systems?
About the Project
One Action is a podcast dedicated to amplifying expert voices and sharing inspiring stories of impact from the sustainability ecosystem in the MENA region. The show features conversations with entrepreneurs, scientists, creatives, and thought leaders who are actively addressing pressing challenges with an action. Through these stories, the podcast serves as a platform to spotlight the diverse efforts and initiatives shaping sustainable practices across the region. The show provides valuable insights into the practical steps to drive meaningful change, foster collaboration and inspire others to take action.
Our collaboration was for the first season of One Action, where the show featured key figures in the industry, including scientist Dr. Mark Tester, Professor of Plant Science at KAUST University and co-founder of Red Sea Farms, Emirati chef Sahar Al Awadhi, Yazen Al Kodmani, Deputy GM at Emirates Bio Farm; and athlete/mountaineer Nelly Attar. This collaboration, spanning 12 episodes, generated over 2,200 unique listens during the first season.
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